This Article Full Text (OnlineFirst PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Scopus Google Scholar Articles by Xifra, J. Social Bookmarking                         What's this?

Building Sport Countries' Overseas Identity and Reputation: A Case Study of Public Paradiplomacy

University of Girona

^* To whom correspondence should be addressed. E-mail: jordi.xifra{at}udg.edu.

	Abstract

The aim of this article is to analyze public diplomacy efforts of noncentral governments through sport. The object of the study is Catalonia, a Spanish autonomous region with its own government but without power over national foreign affairs. Public diplomacy links up with relationship building between governments of nation-states and other nation-states and its citizens. However, noncentral governments, as Catalonia, and other organizations with powerful national identity symbols, such as sports organizations, also develop public relations activities to build an international reputation of regions. In the field of sports, some of these territories were given the name of sport countries in the 2003 Barcelona Conference. This article concludes by considering the notion of soft power as coined by Nye to frame the role of sports diplomacy efforts of regional actors.

First published on October 9, 2009
American Behavioral Scientist 2009, doi:10.1177/0002764209347627


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?